Linzie Clawson’s passion for healthy eating and lifestyle started early in her life.
“My mom always expressed the importance of eating healthy and valued good health. I was raised that way, so I guess it’s always been a part of me,” she recalls. What Linzie didn’t expect is that her passion would lead her down an entrepreneurial path of starting a business, Fed Up Kitchen.
A Rough Start
“I was a single mom of four, waiting tables. I had no education. I dropped out of high school. But I had a desire to help others, and that is where it all really began,” Linzie says.
Being the ninth of twelve children in her family had its own set of challenges; however, those experiences shaped her into today’s powerful woman. Linzie’s mother was a great example of eating right and taking care of her physical well-being. She raised her family to understand the importance of using food as fuel to power the mind and body.
Linzie moved out of her home at 16 years old and became a mother shortly after.
“It was a difficult way to start out on my own,” she recalls.
After the birth of her oldest daughter, she moved to St. George, Utah. She got married at 19 years old and had three children by the age of 22. She found herself in a difficult marriage and divorced after 11 years. At that point, she was a single mother supporting her family waiting tables in St. George. Linzie could not have done it without her mother’s help, who was one of her biggest supporters. She was remarkably close to her mother—who passed away six years ago—and has attributed much of her success to her influence.
Building Strength and a Business
Linzie became involved in fitness competitions that pushed her to her personal limits.
“I overcame the fear of standing on a stage in front of people and developed the self-confidence that I had struggled with throughout my life,” she admits. “It was really cool for me to overcome that fear. I feel like breaking that fear opened up a door.”
A fitness coach taught Linzie about eating a macro-based diet which is a balance of proteins, carbohydrates, and fats.
“I realized that when you have the perfect breakdown of macros, results happen,” she explains, “I had gotten super lean, and I had done a fitness show, and these two guys came up to me and said, ‘Feed me whatever you are doing.’ I told them about my six meals a day, and they tried it and got amazing results. So, then one of their wives contacted me and said she wanted to try it because of her husband’s results. And then I started getting phone calls. It kind of grew organically from there. People were getting results. So, I quit my serving job six months later and decided to take this on 100 percent. I get so much fulfillment out of helping others get results, and I love being able to create all these yummy, healthy meals.”
Linzie started her business in the kitchen of her townhouse. She remembers, “I didn’t have any business background, and I was fearful about starting a business. There is a saying that goes, ‘When the student is ready, the teachers will come.’ I met Dave Allred in the very beginning. Dave helped me set up my business license as an S-Corp and taught me a ton about running a business. I remember him asking me about my profit margin. I didn’t know what a profit margin was! I wouldn’t be where I am today without Dave.”
Linzie’s kids, Mariah, 19, Mayze, 17, Maddox, 15, and Mykah, 9, are involved in the family business. A little over five years ago, she officially moved Fed Up Kitchen out of her townhouse and opened up a shop in St. George, Utah. A second location in Draper, Utah, opened three years later. Her daughter, Mariah, started working with her mom at the age of 14 and is now the manager of the Draper location of Fed Up Kitchen. Linzie is proud that she was able to open up both locations without getting a loan.
“I was able to self-fund my business with the money I had saved from prepping food,” she explains.
An Inspiring Lifestyle
Although the success of Fed Up Kitchen has been a great accomplishment for Linzie, along the way she has discovered her true purpose. She has realized that fulfillment came with being able to share her story. The story of a struggle with self-confidence, overcoming fears, labels that others place on her, and where success can be achieved with hard work and getting out of your own way. Overcoming the fear of speaking in front of others allowed her to inspire and influence others. Linzie enjoys spreading her love and passion for living and eating healthy and creating food plans that bring results and taste delicious. The motto for the business is: “Eat Better, Feel Better, Look Better.”
Linzie’s morning routine is an integral part of everyday life for her.
“I get up at 5 a.m. and then listen to good music, a good book, or someone inspiring like Tony Robbins,” she explains, “I love starting my day full of gratitude. And I try to remember that we all get to choose the way we feel.”
She makes a delicious breakfast for her family and gets the kids to school and off to the gym with her boyfriend and partner, Aaron Jeffery. Aaron is a pro-athlete in the International Federation of Bodybuilding and Fitness and is a great supporter of the business. According to Linzie, the rest of her day is usually spent meeting with potential clients, consulting, and coaching them while creating their plan for living their best life.
“Fed Up is a lifestyle that will help anyone reach their personal goals. The food is delicious with simple ingredients, convenient, healthy meals, yummy treats, and green smoothies,” she happily says.
Some of the recipes on the menu include tacos, chili, wraps, muffins, and more. There are different meal plans depending on how many meals you prefer, and they have recently introduced a new supplement called Motiv, which increases clarity and focus. Eventually, additional supplements will be added to the product lineup.
Linzie has plans to franchise her business and continues to look for growth opportunities and partnerships. She is proud of what she has accomplished in her life and the impact that she has had on others. She tells her clients, “I am telling you that when you feel this new life of health and energy, you won’t ever want to go back to your old eating habits. I have made it easy and delicious to live a healthy life, and it is a lifestyle you will love to live forever. Feeling good from the inside out is where it all begins.”
To learn more, visit fedupkitchen.com.
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